Helsinki, Finland

Building across events, travel, hospitality & tech

Day 2 Group builds, operates and invests in businesses at the intersection of events, hospitality, technology and travel.

Building from day two

Day 2 Group is a Helsinki-based group operating across events, travel, hospitality and technology. Originally founded as Main Event Oy in 2007, the group has grown from its roots in the Finnish events industry into a multi-vertical operator — building and scaling businesses where experience meets technology.

We take a hands-on approach — building products, shaping customer experiences and investing where we see long-term structural opportunity.

Where it all started
Over 1,000 events produced across 30+ partner venues since 2007, with over 40 event concepts created and launched — from branding and concept design to full operations. Working with venues by REKOM, NoHo Partners and Night People Group, with a 95% partner satisfaction rate.
1,000+
Events produced
30+
Partner venues
40+
Event concepts
Since 2007
Events heritage
Group travel, done differently
Memorable travel experiences at scale — from student adventures to curated group journeys.
100,000+
Passengers over the years
Travel Services

Iconic Travels

Iconic Travels operates curated group travel experiences at scale, combining premium logistics with unforgettable moments. From destination selection to on-ground coordination — every trip is built for groups who expect more.

Popular Product

AGT — Abi Goes Tallinn

Finland’s most popular graduation trip experience. Top Finnish artists live on stage in Tallinn, combined with culture, sights and celebrations — hundreds of students, every year.

agt.fi
Student Events

Baltic Appro

The classic Finnish bar crawl — taken abroad. Students from across Finland come together for a day exploring Tallinn’s old town and nightlife, topped off with after-parties featuring top Finnish artists.

balticappro.fi
Coming Soon

Family Travel

A new travel product for families — launching soon. Bringing the same operational expertise and attention to detail from our group travel products to a new audience.

Coming Soon

Golf Trips

Curated golf travel experiences — launching soon. Premium destinations, seamless logistics and tee times worth travelling for.

Where people come together
Premium hospitality concepts designed for connection, expression and unforgettable nights.
Investing where we operate
Direct and indirect investments in technology, events, hospitality and travel — through Day 2 Group or its founders directly.
Founded by the same team

Boksi.com

Boksi is one of Scandinavia’s leading creator marketing platforms — built by the same founders, operating independently. Connecting brands with content creators for UGC and influencer campaigns across the Nordics and Germany.

boksi.com
Get in touch

For general inquiries, partnerships, investment opportunities or anything else.