Day 2 Group builds, operates and invests in businesses at the intersection of events, hospitality, technology and travel.
Day 2 Group is a Helsinki-based group operating across events, travel, hospitality and technology. Originally founded as Main Event Oy in 2007, the group has grown from its roots in the Finnish events industry into a multi-vertical operator — building and scaling businesses where experience meets technology.
We take a hands-on approach — building products, shaping customer experiences and investing where we see long-term structural opportunity.
Iconic Travels operates curated group travel experiences at scale, combining premium logistics with unforgettable moments. From destination selection to on-ground coordination — every trip is built for groups who expect more.
Finland’s most popular graduation trip experience. Top Finnish artists live on stage in Tallinn, combined with culture, sights and celebrations — hundreds of students, every year.
agt.fi Student EventsThe classic Finnish bar crawl — taken abroad. Students from across Finland come together for a day exploring Tallinn’s old town and nightlife, topped off with after-parties featuring top Finnish artists.
balticappro.fiA new travel product for families — launching soon. Bringing the same operational expertise and attention to detail from our group travel products to a new audience.
Curated golf travel experiences — launching soon. Premium destinations, seamless logistics and tee times worth travelling for.
Boksi is one of Scandinavia’s leading creator marketing platforms — built by the same founders, operating independently. Connecting brands with content creators for UGC and influencer campaigns across the Nordics and Germany.
boksi.comFor general inquiries, partnerships, investment opportunities or anything else.