We had a clear problem in front of us. A nightclub that was averaging 50 guests / evening, but a capacity that would allow for 20x the amount of guests.

We created Finland's first ever full-rebrand pop-up concept: Terminal 1. We fully rebranded the nightclub for one night each week (including everything from staff's attire to light signs outside of the club).

Most importantly: we managed to increase the customer flow by 15x and managed to help the nightclub owners turn the business from making a loss to making a very decent profit margin.